J. Cole Drops New Video For ‘Applying Pressure’

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J. Cole Drops New Video For 'Applying Pressure'

J. Cole continues his successfull run and drops another new video for the track “Applying Pressure” off of his newest album “The Off-Season“.

The project promises to be one of the favorites in the Best Rap Album category for 2021 and every track in it deserves your attention.

Despite Cole being busy with his team Rwanda Patriots in Basketball Africa League, where he debuted last week, the rapper keeps dropping new stuff for the fans.

Directed by Scott Lazer, the new video finds Cole dropping them bars while showing some dance moves. The city streets, rooftops and the subway are some of the backgrounds picked by Cole and his team for shooting the video.

Check out the new clip below via YouTube.


Additional information:

  • Premiere: May 25, 2021
  • Director: Scott Lazer

 

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